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Step one: list the likely pronunciations
Write down every way a stranger might say the name. Redeb could be read as REH-deb, ree-DEB or even red-EB. Ask ten people to read it from a card without help and record each attempt. Then hear it in a sentence, such as a friend recommending the app. Tally the results and note which version feels most natural for the product. A finance tool may prefer the ree-DEB reading for its link to restructuring, while an apparel label may prefer the crisp REH-deb that echoes the color. Choose one and commit to it in every spoken pitch.
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Step two: match logo directions to the sound
Each pronunciation suggests a different visual treatment. A REH-deb reading pairs well with a bold lowercase wordmark in deep red, confident and fashion-forward. A ree-DEB reading might call for a split mark that separates the prefix, hinting at a second start, in a calmer palette with red as an accent. Sketch three directions on paper: a wordmark, a monogram built from the first letter and a symbol paired with text. Place each at app-icon size and at hang-tag size. Discard any version that loses clarity when shrunk or that fights the spoken form you picked.
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Step three: a worked example and final choice
Imagine a founder weighing a repayment-planning app. Ten readers split six to four toward ree-DEB. The founder sketches a split wordmark with a muted red prefix and a charcoal ending, then tests it beside a plain wordmark. Seven of ten testers call the split version easier to connect to money. The founder picks that logo, writes the pronunciation into the onboarding screen and keeps the plain wordmark as a backup. The decision rule: choose the sound most people reach unaided, then the mark that survives small sizes. Revisit only if real feedback contradicts both.